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WASP Reporting

You might already have a website, but maybe it’s not operating as well as you want it to, not pulling its weight.

A good first step is our WASP report - Website Audit on Search & Performance.

We’ve developed an easy way for marketers to understand what’s going on ‘under the bonnet’.  We divide the audit into key areas and using a unique scoring technique for each area it becomes immediately easy to see which elements you should modify on the site to make it work better. We will tell you how to make the difference in English and once implemented you’ll see more site visitors, the site will be more straightforward for the customer to use and you’ll witness more business through this channel.

The purpose of the audit is not to look at ways of re-designing the site, but simply to make sure that what you already have is performing properly for you.


We commissioned Digital Chapter to perform a thorough audit on three of the RSM’s websites – we wanted someone to look under the bonnet of each site and to help us to improve the efficiency of them. Digital Chapter produced a detailed technical and usability report which has allowed us to address some of the optimisation and accessibility issues. We are very pleased with the value added.

Janice Liverseidge, Director of Communications and Marketing, The Royal Society of Medicine (RSM)

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